Speed Up Your Website. Improve Everything.
Slow sites lose users. I fix that with targeted optimizations that make your site load faster and feel better—without breaking anything.
Slow sites kill conversions.
Even a one-second delay can tank your conversion rate, increase bounce rate, and hurt SEO. If your site feels sluggish—or fails Core Web Vitals—I'll clean it up, speed it up, and show you the before/after results.
Performance Upgrade Includes:
- Full audit of Core Web Vitals + Lighthouse scores
- Lazy loading, compression, minification, and caching setup
- Script deferrals + third-party cleanup
- Image/WebP optimization and CDN setup
- Before/after metrics report with breakdown
Who This Helps
High bounce rates
Sites with poor mobile experience
SEO-driven brands
Needing Core Web Vitals fixes
Founders prepping
For launch or traffic spikes
Dev teams
Needing a performance consultant
Quick + Safe
2–3 day delivery
Compatible with static, React, Shopify, or WordPress sites
No design or content changes needed
What This Service Actually Does
At its core, this service makes your website load faster and perform better across all devices. I audit your site's current speed, identify what's slowing it down, and implement targeted fixes—from image optimization and caching to script cleanup and CDN setup.
After implementation, your site loads faster, ranks better in search, and converts more visitors. You no longer have to worry about users bouncing because of slow load times or Google penalizing you for failing Core Web Vitals. Everything works as it should—just faster.
Who This Service Is Best For
✅ Great Fit If You:
- Your site feels slow on mobile or takes more than 2–3 seconds to load
- You're failing Core Web Vitals checks in Google Search Console
- You're seeing high bounce rates or drop-offs during checkout
- You're launching soon and want to avoid performance issues from day one
- You need SEO improvements and know speed is a ranking factor
- Your dev team is busy and you need a specialist to handle performance
🚫 Not a Great Fit If You:
- •Your site is already fast (Lighthouse scores consistently above 90)
- •You're looking for a complete redesign or rebuild—this is optimization-only
- •Your backend/server is the bottleneck (not frontend performance)
- •You need ongoing monitoring and maintenance—this is a one-time optimization
Real-World Examples
Example 1: E-commerce Store Owner
Problem: Their Shopify store had a 5-second load time on mobile, causing high bounce rates and cart abandonment. Google Search Console showed failing Core Web Vitals.
Solution: Compressed and converted images to WebP, implemented lazy loading, deferred non-critical scripts, and set up browser caching. Removed unused third-party tracking scripts.
Result: Load time dropped to 1.8 seconds. Bounce rate decreased by 22%, and checkout completion improved by 15% within the first month.
Example 2: SaaS Founder
Problem: Their marketing site was built on WordPress with heavy plugins. Pages took 6+ seconds to load, hurting paid ad campaign performance and SEO.
Solution: Optimized database queries, enabled full-page caching, minified CSS/JS, set up a CDN, and cleaned up plugin bloat.
Result: Page load time reduced to 2.1 seconds. Organic traffic increased 18% over three months as rankings improved, and ad conversion rates went up 12%.
Example 3: Startup Pre-Launch
Problem: A new React-based product site was ready to launch but Lighthouse scores were in the 40s due to large bundle sizes and unoptimized assets.
Solution: Implemented code-splitting, tree-shaking, image optimization, and preload/prefetch strategies. Set up efficient caching headers and compression.
Result: Lighthouse performance score jumped to 95+. The site launched with fast load times, positive user feedback, and strong early SEO performance.
What You Can Expect After Implementation
- Faster load times: Pages load in under 2–3 seconds on average, even on mobile
- Better SEO rankings: Passing Core Web Vitals helps you rank higher in Google search
- Higher conversions: Users stay longer, engage more, and complete purchases or signups
- Lower bounce rates: Visitors don't leave before your page even loads
- Improved mobile experience: Your site feels fast and responsive on all devices
- Clear metrics: You get a before/after report showing exactly what improved and by how much
- Peace of mind: You know your site is technically solid and won't embarrass you in front of users or investors
How the Process Works
1. Discovery & Audit
I run a full performance audit using Lighthouse, Core Web Vitals, and other tools. I identify bottlenecks—large images, render-blocking scripts, unoptimized code, slow third-party resources—and prioritize fixes based on impact.
2. Optimization & Implementation
I implement the fixes: compress and convert images, enable lazy loading, minify CSS/JS, defer scripts, set up caching, configure CDN, and clean up unnecessary resources. All changes are tested in a staging environment first.
3. Testing & Validation
I test the optimized site across devices and browsers to ensure everything works correctly. I verify that load times have improved, Core Web Vitals are passing, and no functionality has broken.
4. Delivery & Reporting
You receive a before/after report with clear metrics (load time, Lighthouse scores, Core Web Vitals), a summary of what was changed, and recommendations for maintaining performance going forward. I deploy the changes and provide a brief walkthrough.
Tools & Technology Used
I use industry-standard tools and techniques to diagnose and fix performance issues. The specific approach depends on your stack, but common tools include:
- Performance Testing:Google Lighthouse, PageSpeed Insights, WebPageTest, Core Web Vitals monitoring
- Image Optimization:Sharp, ImageOptim, WebP conversion, responsive image techniques, lazy loading libraries
- Caching & CDN:Cloudflare, browser caching headers, service workers, static asset optimization
- Code Optimization:Minification, tree-shaking, code-splitting, bundle analysis (Webpack Bundle Analyzer, etc.)
- Platform-Specific:Next.js optimization, WordPress caching plugins, Shopify theme optimization
Tool choice depends on your existing stack—I adapt to what you're already using and recommend changes only when they make a measurable difference.
Frequently Asked Questions
How long does this take?
Most performance optimizations are completed in 2–3 days. Complex sites or custom platforms may take slightly longer, but I'll give you a clear timeline upfront.
Do I need technical knowledge to work with you?
No. I handle all the technical work and explain everything in plain language. You just need to provide access to your site and hosting environment.
Will this work with my existing site/platform?
Yes. I've optimized sites built on React, Next.js, WordPress, Shopify, static HTML, and more. If your platform is unusual, I'll let you know during our initial conversation.
Is this a one-time setup or ongoing?
This is a one-time optimization. After implementation, your site stays fast. If you add new features or content later, you may need a refresh, but the core improvements remain in place.
What if my site is already pretty fast?
If your Lighthouse scores are consistently above 90 and you're passing Core Web Vitals, you probably don't need this. I'll tell you honestly if optimization isn't necessary.
Will you change the design or content of my site?
No. I only optimize the technical performance—images, code, caching, scripts—without changing how your site looks or what it says.
What kind of results can I expect?
Results vary, but most sites see load times cut by 30–60%, improved Lighthouse scores, and better Core Web Vitals. You'll get a detailed before/after report showing exactly what improved.
What happens if something breaks?
I test all changes in staging before deploying to production, and I keep backups. If anything goes wrong, I fix it immediately at no extra cost.
Next Steps
If you think this could help your business, the next step is a short call to see if it's a good fit. I'll ask a few questions about your site, current performance, and goals. If it makes sense to move forward, I'll send over a clear proposal and timeline.
No obligation. No pressure. Just a quick conversation to see if performance optimization is what you need right now.