Custom Dashboards & Tools for the Work You Do Every Day
Build a backend that works like your team thinks—with lightweight internal tools that simplify operations.
Your team deserves better than spreadsheets
Startups run on glue: Notion tables, Google Sheets, Zapier hacks. But what if you had a tool built *just* for your team's workflow? I build custom internal apps that help you view, edit, and manage your data with less friction.
What I Build
- CRUD dashboards for managing orders, content, users, etc.
- Visual analytics dashboards (e.g., marketing or product metrics)
- Admin panels with login, roles, and permissions
- UI built in React, Retool, or custom frontends
- Backend logic via Supabase, Firebase, Node.js, or Python
Use Cases That Fit
Editorial teams
Managing content + authors
SaaS teams
Managing users or support queues
Ecommerce brands
Reviewing orders + analytics
Founders
Managing early product ops in-house
Delivery
5–7 day build time
Designed to be expandable later (MVP-friendly)
Handoff + codebase walkthrough included
What This Service Actually Does
At its core, this service helps you replace spreadsheets and manual processes with custom tools built specifically for your team's workflow.
Instead of forcing your operations into generic software, you get a lightweight dashboard or admin panel that matches exactly how you work. Manage content, users, orders, or analytics without juggling tabs or wrestling with Airtable formulas.
After implementation, your team spends less time on data entry and more time on decisions. You stop worrying about version control in shared spreadsheets or permission issues in no-code tools. Everything lives in one place, with the exact fields and views you actually need.
Who This Service Is Best For
Great Fit If You
- Need to manage data that doesn't fit in off-the-shelf tools (custom workflows, unique fields, specific permissions)
- Have a small team juggling Google Sheets, Notion, and Airtable for operations that should be centralized
- Want your support, content, or ops team to have their own simple interface without giving them database access
- Need to visualize metrics or KPIs that your existing tools don't surface clearly
- Are building an MVP and need basic admin functionality fast, without over-engineering
- Want something you can expand later as your needs grow, not a rigid SaaS subscription
🚫Not a Great Fit If You
- You need enterprise-grade security certifications or compliance (SOC 2, HIPAA) out of the box
- Your operations are already handled perfectly by existing tools like Salesforce or HubSpot
- You need a complex, multi-tenant SaaS product with billing and advanced role hierarchies (that's a different project scope)
- You're looking for a no-code solution you can edit yourself without any technical setup
Real-World Examples
Example 1: Content Team Dashboard
Editorial team managing 40+ freelance writers across Google Sheets. No way to track assignments, review status, or payment approval in one place.
Built a custom CMS dashboard with writer profiles, assignment tracking, content status views, and one-click payment export. Editors could filter by status, writer, or deadline.
Team went from 2+ hours per week reconciling spreadsheets to under 15 minutes. Editor could approve drafts and mark invoices ready without switching tools.
Example 2: SaaS Support Queue
Early-stage SaaS handling support requests via email and Notion. No visibility into response times, escalations, or recurring issues.
Simple ticket dashboard with status filters, user lookup, internal notes, and a chart showing response time trends. Connected to their existing database so support could see customer context.
Support lead could triage tickets in under 5 minutes each morning. Team identified the top 3 recurring issues within the first week and prioritized product fixes accordingly.
Example 3: Analytics Dashboard for Founders
Founder wanted a single view of key metrics (MRR, churn, acquisition channels) without paying for multiple SaaS analytics tools or building complex reporting in Stripe and Google Analytics.
Built a read-only dashboard pulling from Stripe API and existing product database. Showed current MRR, monthly growth, top acquisition sources, and cohort retention in simple charts.
Founder had a bookmarkable link to check metrics daily instead of exporting CSVs or waiting for weekly reports. Helped make faster decisions on marketing spend and feature prioritization.
What You Can Expect After Implementation
- Centralized operations: Your team stops context-switching between Notion, Sheets, and email to manage daily workflows.
- Faster decisions: Metrics, user data, or content status are visible at a glance instead of buried in exports.
- Time savings: Typical teams save 2–5 hours per week on manual data entry, reconciliation, or status updates.
- Better permissions: Give your ops or support team exactly the access they need without handing over database credentials.
- Room to grow: Start with a simple CRUD dashboard and expand it as your team and processes scale.
- Less frustration: No more version conflicts, broken formulas, or "who has edit access?" confusion.
How the Process Works
1. Discovery & Setup
We start with a short call or Loom walkthrough to understand your current workflow, data sources, and what views or actions your team needs most. I'll ask about your tech stack, who will use the tool, and what success looks like.
2. Build & Configuration
I design the UI and wire it up to your data (Supabase, Firebase, your API, or custom database). You get a working version within 3–5 days to review. We iterate on layout, filters, and permissions based on your feedback.
3. Testing & Iteration
You and your team test it with real data. I fix bugs, adjust views, and add any missing features. The goal is for it to feel intuitive on day one, not after a month of training.
4. Delivery & Walkthrough
I hand off the code and hosting setup (or deploy it for you). You get a walkthrough showing how to use and extend the dashboard. If you want to add features later, the codebase is yours to modify or hire someone to expand.
Tools & Technology Used
I adapt to what you're already using, but here are the most common tools for building internal dashboards and admin panels:
Frontend
React, Next.js, or Retool for the UI. Tables, filters, charts, and forms that feel fast and responsive.
Backend & Database
Supabase, Firebase, PostgreSQL, or Node.js/Python APIs. I work with your existing database or help you set up a new one.
Authentication & Permissions
Auth0, Clerk, Supabase Auth, or custom login flows. Role-based access so only the right people see the right data.
Analytics & Visualization
Recharts, Chart.js, or D3 for dashboards. Simple line charts and bar graphs, not complex BI tools.
Note: Tool choice depends on your stack and budget. If you already have a database or auth provider, I'll build around it instead of adding new dependencies.
Frequently Asked Questions
How long does this typically take?
Most internal tools take 5–7 days from kickoff to delivery. Simple CRUD dashboards can be faster; dashboards with complex analytics or multi-step workflows may take closer to 10 days. You'll get a working version within the first 3–5 days to review.
Do I need technical knowledge to use the final dashboard?
No. The whole point is to give your team a simple interface they can use without understanding databases or code. If someone can use Notion or Airtable, they can use this. You only need technical knowledge if you want to modify or extend it later.
Will this work with my existing tools and data?
Most likely. I can connect to existing databases (PostgreSQL, MySQL, MongoDB), APIs (Stripe, Shopify, custom), or SaaS tools via webhooks or integrations. If your data lives in spreadsheets, we can import it or connect directly.
Is this a one-time setup or will I need ongoing support?
It's designed as a one-time build with handoff. You own the code and can maintain it yourself, hire someone to expand it, or loop me back in for future updates. I don't require a retainer or ongoing subscription.
What if I need to add features later?
The codebase is yours. You can hire me (or another developer) to add features as your needs grow. I build these tools to be expandable, not locked down. Think of it as an MVP that can scale with your operations.
Can you handle login, permissions, and security?
Yes. I can set up user authentication and role-based permissions so your team, support staff, and admins each see only what they need. Security basics (HTTPS, secure auth, environment variables) are included. If you need compliance certifications (HIPAA, SOC 2), that's a larger scope and we'd need to discuss specifics.
How much does this cost?
Starting at $400 for a basic CRUD dashboard. More complex tools (multi-user roles, analytics, integrations) range from $800–$1,500 depending on scope. I'll give you a fixed price after understanding your requirements, so there are no surprises.
What if I just need something simple and fast?
Perfect. That's exactly what this is optimized for. If you need a read-only dashboard or a basic form to manage a single table, we can do that in 3–5 days. No over-engineering, just the tool you need to get work done.
Next Steps
If you're tired of duct-taping spreadsheets together or paying for SaaS tools that don't quite fit your workflow, a custom internal tool might be exactly what you need.
The next step is a short call (or async Loom exchange) to understand your current setup and what you'd like to improve. No obligation, no pressure. I'll let you know if this is a good fit and give you a clear timeline and price.
Quick call, clear scope, fixed price. That's it.